The Flames Burn Brightly! What started out as a single blog post has blossomed into three! There were so many amazing moments one post could not contain them all. Hopefully, you’ve been keeping up. If not, check out the other two posts The Flames Burn Brightly: The eBook and The Audiobook.
As we wrapped up the recording for the audiobook version of The Flames Shall Not Consume You, my mom’s book about tragically being trapped and burned in a fire and her journey to survival, my thoughts turned to the launch of these second editions. My original idea was to release them on September 5th in honor of mom’s birthday. It had become clear the ebook and the audiobook would not be ready at the same time. My Plan B was to release the ebook in September and the audiobook on January 4th, the anniversary of the fire itself.
Given it was August, I had time to plan a launch event around the audiobook. I immediately began to think in terms of making the event a fundraiser for Eskenazi Health’s Burn Center. This was the evolution of the Burn Center that had saved mom’s life in 1980. Since Amy and I had decided to donate the proceeds of the audiobook royalties to the Burn Center, it was only fitting to expand on that through the launch.
A conversation adds a great twist
Having hosted successful launch parties for my previous books, I had a pretty good idea of the steps needed. I started to gather estimates for a venue, catering, marketing, music…all the things that go into a good book launch event. Enter Amy Brown, you remember Amy, right? The CEO-turned-narrator of the book?

Amy Brown – Narrator
Amy had shared the story of the creation of the audiobook with her pastor, the pastor of the church my mom and dad had attended, and the church where I had met Amy. What if the church were to hold a launch event? Now THAT was an idea I had not considered. Mom would have loved it! Let’s do it! Amy also suggested that Jay Geshay would be interested in helping to coordinate the event. Jay is a lay leader at the church. I have known him almost as long as I have known Amy. Let’s do it!

Jay Geshay – MC
We began to make preliminary plans…first order of business…a date! On or about January 4th, the anniversary of the fire, perhaps we would need to slide it a few days because of the holiday. Plenty of time to plan. The recording was complete. As soon as I received the final audio files I could send them to Audible for production. “In 2020, every author was publishing a new book. It took them two months to produce my previous audiobook.” I warned Amy and Jay. “We won’t know the exact date for a while.”
Some things just take longer
Just like I dramatically underestimated the amount of time it would take to record the book, I dramatically underestimated the time it would take to produce the final audio files. September turned to October, October turned to November. At that point, I called Amy and Jay to say we needed to push the date, no way would it be ready by January 4th, not with the holidays.
I started receiving the files from Mitch, listening to every heart-wrenching second again. Some of the files had issues (hey, that’s why you review them!). Mitch turned those around quickly. However, it was now mid-December and the files were not yet in Audible’s hands. I sent Amy and Jay a note to suggest we meet the first week in January and see where we are in the process. On December 23rd, I submitted the files to Audible, now I could only wait.
On December 28th I received an email from Audible. The book was completed and was on sale! After all the amazing moments of the last year, I had blinked–I had doubted. The book would have been ready for a January 4th launch!
Oh, ye of little faith….
Plan B
Instead, I decided to use January 4th to start the promotion of the audiobook on social media. Amy, Jay, and I agreed the event itself would be on February 3rd. 
With the social media campaign announcing the release of the audiobook in full swing, the buzz around the book began to grow. Because Amy and I are both heavily involved in the tech community in Indiana, tech leaders from across the state began to comment on and share the posts. As people began to listen to the audiobook, they posted some incredible feedback.
—- quotes from LinkedIn and Facebook…
I had the opportunity to read this book in December and was deeply moved by it. Highly recommended.
Powerful and exceptionally moving true story. Thrilled that Jeff decided to revive and share it with the world.
35 minutes into the book and I’m #spellbound! You were right Jeff Ton (he/him), I did need to bring tissues. Picture a grown man shedding tears on a treadmill listening to Amy bring your mom’s voice and story to life. The story and narration are as good as advertised! You can bet I’ll be listening on the way to the office and back, too. Bravo!!
I read A LOT of books. Most of them are good. Some great. Few make me put them down every few pages just to feel everything I’ve read and really take it in. (Oh…and cry in the middle of a Chipotle’s while reading. No shame in my game.) There are such an incredible series of steps here to bring all of this to life in the 21st century for us. Grateful for the Holy Spirit bringing your mom through everything to gift us with this book. And grateful to you for bringing it to life again.
🙏🏼🙌🏼🙏🏼🙌🏼 so excited to listen to the story be told after reading it! Congrats Jeff Ton (he/him) what a beautiful way to honor your mom and her story.
I finished this book in two days (on Audible) – INCREDIBLE story of facing unimaginable pain physically and emotionally and finding your way through with grace, dignity, grit, and faith. The book is inspiring and instructional in so many ways. I find myself thinking about the book and the author Mary Ellen Ton nearly every day. The book has helped me appreciate all that I have and the personal connection to Jeff Ton (he/him) and the narrator Amy Brown is just icing on the cake!
The plan comes together
In addition to the promotion on typical social media sites like LinkedIn, Facebook, Twitter, and Instagram, I leveraged my blog Rivers of Thought, and its mailing list (if you’d like to be on the mailing list, send me an email). I also sent personal invitations through email to dozens and dozens of colleagues and connections.
While all this was going on Jay, Amy, and I met several times to discuss the event itself, both from a logistical perspective and from the program perspective. Amy’s parents, John and Carol Brown

Bill Farkas – Eskenazi Health Foundation
graciously agreed to arrange for catering and to cover the costs. Steven Potts, the Minister of Music of the church and pianist extraordinaire agreed to provide the music for the event. Jay would serve as the master of ceremonies. I would share some thoughts on the process of bringing the second edition to life. And, Amy would read some excerpts from the book.
As plans were coming together, I was able to connect with Bill Farkas, the VP of Major Gifts for the Eskenazi Health Foundation. Even though I warned him the proceeds probably would not amount to a “major gift” Bill was excited to attend and share some words about the Burn Center at the hospital.
We were all set…except…except for mother nature.
Mother Nature threatens
A major winter storm was forecasted to hit Indianapolis on February 2nd and 3rd. It was all over the news for days as January neared its close.
Do we cancel?
What about all of the invitations?
They could be wrong, they’ve forecasted huge amounts of snow before and we only received a dusting.
What if they were right?
No one would attend.
But, what if they were wrong?
But, what if they were right?
So, on February 1st with the temperature over 60 degrees, I made the decision to postpone. We decided to push it out two weeks to February 15th. Before I went on a walk in my shirt sleeves, I started posting about the change of date, sending countless personal re-invitations with the new date, and calling those I could call.
They were right. The ice started on February 2nd and the snow moved in on the morning of the 3rd. The snow gauge in our backyard registered 11 inches by the time the snow stopped. Planning was complete. The only thing to do now was to wait…oh and to shovel snow…lots of snow!
The Event

Ed Sheeran (Jasper Ton)
I wish I had the words – a funny thing for an author to say. The event was perfect. I lost track of the number of people who attended…old friends…new friends…business colleagues (who are also friends)…church members (many of them knew my mom)…family.
Steven’s music was the perfect backdrop to the conversations. We ran the program format three times over the two hours. Jay welcomed everyone, shared a personal reflection about mom or the book itself, and introduced Bill. Bill said a few words about Eskenazi. Jay then introduced me. I told a story or two about creating the second edition (most of which ended up in this blog series). I introduced Amy and she read a selection from the book. Jay would then lead a short Q&A session. Steven played during the breaks.
Each time Amy read, I was transported back to the recording studio, I was transported back forty years, I heard my breath catch, I felt my eyes swell. I don’t know how she did it. How did she read in front of all those people and not lose it? I do not think I could have done it.
The Flames Burn Brightly
What a journey it had been…from Rebeca’s Facebook message in January of 2021 to the evening of February 15, 2022…a journey I will never forget. I know mom would have been thrilled to know her book hit number one on Amazon. She would have loved Amy’s reading of her words. She would be humbled by the number of attendees at the launch.
Mom, your flames burn brightly in all our lives.

The audiobook project began with an epiphany on the Fourth of July holiday. An audiobook needs a narrator. Seems pretty obvious, right? But who? I had narrated my previous book and had a great time doing it. It didn’t seem right for me to do it. It had to be a woman’s voice. I considered using Audible’s royalty share program. I had used that program when the outstanding Ron Fox narrated my first book. This program enables an author to produce an audiobook using professional voice talent with no out-of-pocket expense. The author and the narrator agree to split the royalties, with no advance and no guarantees. Pretty sweet program (says the author).
worked with Mitch and 416 to record my previous book, so I knew what to expect. For Amy, it was all new. The recording studio is a part of 416 Wabash Event Center. When there isn’t an event, there is very little lighting. The style of the Event Center is kind of industrial. It always reminds me of Gotham City in the Michael Keaton Batman movies…dark…industrial…foreboding.
I was transported. Transported in place and time. Suddenly, I was back in 1980. I was listening to my mom tell the story. Tears welled up in my eyes and began to stream down my face. After a few minutes, Amy paused. She started again and paused. “I need a–I need a moment”, she said. Mitch stepped out of the studio to give her some time. I opened the door to the sound booth, tears in my eyes, and approached Amy. Her eyes were filled with tears as well. I could only croak, “Thank you” as we embraced. This would not be the last time tears were shed during that session and the sessions to come. 



It worked!! 
This past fall was to be my 45th high school reunion (yes, FORTY-FIFTH, I know, I’m old). We also learned last summer that the re-dedication celebration of the memorial in honor of my great-great-grandparents was to be held the very same day.
exploring a cemetery for graves of ancestors and pioneers. Locating the Ton area was easy-peasy (thanks to FindaGrave.com!). Many of the headstones had been updated since the original internment. Some, however, were old enough to render them unreadable. We decided to venture over to the Cemetery office to investigate the plot maps.
Mike’s design is breathtaking. A 9,000-pound piece of granite serves as the centerpiece. Railroad tracks run across the garden disappear under the granite and reappear on the other side to represent the Underground Railroad. Surrounding the stone is a garden of flowers and grasses that would have been native to the prairie south of Chicago 150 years ago. A brick walkway leads from the drive to the memorial. A pair of benches sit to either side so one can sit and soak it all in.



Duane had inherited a wonderful collection of photographs and keepsakes from his parents. His collection included many items of Ton family history. His prized possession was a painting he had commissioned based on a photograph of Jan and Aagje’s house in Roseland. Jan and Aagje spent most of their years on a farm on the banks of the Little Calumet River. When Jan retired from farming, he had a home built for their family “closer to town” in 1893. Their home stood at 416 W. 103rd Street until 1960 when it was torn down to make room for a parking lot.
sent by the Pullman Bank & Trust that featured Jan and Aagje’s house. It was this image that Duane used for the painting.
We spent hours pouring over his collection. Especially the album that contained the history of the Ton Family Reunions. There was a copy of almost every program dating back to the first reunion in 1896, the year Jan died. After his death, his son Cornelius organized a reunion to honor his father. The family (and the reunion) continued to grow. By 1911 the family decided to incorporate and elect officers. In 1945, the 50th-anniversary reunion, the family boasted 1,500 members. Life Magazine sent reporters and photographers and dedicated several pages in the September issue to the reunion. The Reunions would last another 10 years. In 1954, the members voted to make the 1955 reunion their last. 

One of the things both my parents loved to do in their later years at Green Lake was to explore the Amish communities south of the lake. Carmen and I had explored these areas many times during our visits with them. Brad, now 37, had never had the experience. I was excited when he decided to join us on the trek. We would honor my parents by visiting the Amish Pleasant View Bakery and indulging in fresh, warm cinnamon rolls as big as your head; shopping at Mishler’s Country Store; and, stocking up on enough cheese for a year at the Kingston Creamery. Gene and Mary Ellen would have been proud!
and walked to Memory Lane. We wandered along the walkway through the plaques and memorials to Baptist leaders of the last half-century or more. Pergolas offer shade and benches for reflection. They too are covered with plaques. Without speaking we each in turn separated ourselves from the others to be alone with our thoughts. We discovered and re-discovered a plaque to mom, a plaque to both mom and dad, a plaque to dad, finally stopping at the last pergola.
This was the place. On the pergola was a plaque honoring my grandmother and grandfather, my mother’s parents. This was where we had gathered seven years ago. My dad, siblings, my aunt, and some friends. This was where we each said our goodbyes to mom as we scattered her to the wind and the water. Of all the life moments I have documented in this blog, I don’t think I have ever written about that day. As I think of that day now, that will be a story I need to write. What is important for our story today is what dad used that day.
yellow measuring cup to scoop him up and scatter him to the wind and water. To these, we added a chalice to share in communion. For years, our family would pass the cup to mark significant moments in our lives…a marriage…a birth. Forty years ago, we passed the cup surrounding mom’s hospital bed as she lay near death from a devastating fire.
As I gazed down the bank, I noticed some of his ashes had filtered through the shrubbery on the bank and landed in the water. As the waves were rolling into the bank, the ashes were dispersing on the surface. It looked like wisps of smoke as the tendrils of ash spread. I snapped a picture with my phone.
Once we completed our goodbyes, we quietly walked back to the car. (I cannot confirm nor deny that we saved a scoop to scatter at the 8th hole tee box on the Links course at Lawsonia). The three of us then spent time exploring the grounds, sharing stories, climbing Judson Tower, sharing stories, walking the lakeshore, and, yes, sharing stories. We left the grounds not knowing when or if any of us would return. 

Larry soon arrived, followed shortly thereafter by Duane and June. Let the reunion commence! Larry has been researching the history of the area, the Tons, and the Underground Railroad for years. He has written numerous articles and books on the subject. We stood near the monument while he shared the history with us. He believes between four and five hundred Freedom Seekers passed through this area on their way to Canada. “They had to leave the land of the free, to become free”, he stated. 

“Gampaw, can I have a cookie?” The eyes said it all. Those big twinkling eyes. How could I possibly say no? I looked down and met his gaze. His face aglow with anticipation. 
