The former President of the United States lay near death. His body wracked with fever from a gash on his leg. Starvation leaving him weak and somewhat delirious. Hundreds of miles from any place remotely resembling civilization. Surrounded by rainforest jungles filled with predatory animals, the most dangerous of which were the natives, some of who were known to be cannibals. Those traveling with him, near starvation themselves, wrote in their journals he would not make it through the night. Roosevelt, himself drifting out of consciousness and delirium, contemplated sending the party on its way so he could take a fatal dose of morphine.
How did Theodore Roosevelt find himself in this situation alongside The River of Doubt, a tributary of the Amazon River in the remote Amazonian jungle…just 18 months removed from the election of 1912 (Marty McFly Changes History on the #RooseveltRiver) and five years removed from being President of the most powerful nation in the world? I’ll tell you how…poor planning and lack of organization! Yes, I said poor planning and lack of organization!
In early 1913, fresh off his personally humiliating defeat, Roosevelt was offered an opportunity to deliver a series of speeches in Brazil and Chile. As was his pattern when faced with life crisis, Roosevelt sought adventure and physical challenge. This time was no different. He began contemplating an expedition while visiting South America. Enter Father John Augustine Zahm. Zahm had approached Roosevelt several years earlier regarding the possibility of an Amazon River excursion. Coincidences brought them together again just as each man was formulating ideas for an adventure. Roosevelt agreed to a river expedition and put Zahm in charge of planning. As planning continued, Roosevelt thought of the expedition as a “delightful holiday”. Zahm, in the meantime met a sporting goods store clerk who Zahm immediately invited to join the expedition and put in charge of the procuring the provisions and equipment.

Theodore Roosevelt Collection – Harvard University
As the time neared, the expedition hired a guide, Colonel Candido Mariano da Silva Rondon. The hiring of Rondon is probably the main reason Roosevelt survived, however, Rondon assumed Roosevelt was merely on a hunting expedition like the safari in Africa he had written about years before.
The final ingredient in our recipe of disaster came as Roosevelt’s party arrived in Brazil. They decided rather than a wilderness trip through dangerous but known waters, they would explore a river in which no civilized man had ever dipped a paddle, the Rio Da Duvida, the River of Doubt. To help fund the trip, Rondon would map the river from the headwaters to the confluence with the Amazon during the expedition.
So there you have it. An expedition into the unknown, dreamed by a former president who had “checked out” on the planning (and, some would say, on life), planned by a Priest with no experience leading an expedition of this nature, who delegated the supplies to a store clerk, and a member of the Brazilian army whose goal was to map the river. Three leaders with entirely different goals, no plans to speak of, a change of rivers, and woefully inadequate supplies. (For an outstanding recounting of the expedition and it’s trials and tribulations, I highly recommend “The River of Doubt – Theodore Roosevelt’s Darkest Journey” by Candice Millard.)
Contrast this with the Lewis and Clark Expedition over one hundred years prior. That expedition had been planned from start to finish, down to the nth degree of detail. The two Captains, were of singular mind, with a singular goal. While by the very nature of an expedition into the unknown, you cannot plan for every occurrence, they had each other and they had the men, all with a singular purpose. When trouble arose, and it did, they relied on their planning and their organization to overcome and proceed on.
As business leaders today, we cannot take our companies on expeditions into the unknown without proper planning and organization. We start with a vision that answers the question “what”, we create a strategy that answers the question “why”, and then develop a plan that answers the question “how”. We cannot divorce ourselves from the planning process. We may not be involved in every detail, but we must stay engaged.
We select qualified and strong leaders and, while we give them autonomy, we do not relieve them of accountability. We put processes in place to help the men and women of the expedition to respond to the challenges day to day. We create an organization that can react and respond to the unknown. We continually review the information before us and adjust the plan when and where necessary, never losing sight of the ultimate vision and goal.
Roosevelt did survive his lack of planning and poor organization. It could have just as easily been an entirely different story, a story of a former President of the United States perishing in the jungle, or disappearing into the unknown never to be seen again. As with Roosevelt, some organizations are able to overcome the lack of vision, strategy or a plan and survive. Most, however, are acquired, bankrupted, or they just plain disappear into the unknown.
#RooseveltRiver is my year long exploration with Dan Miller of Historical Solutions into leadership using the backdrop of history and the life of Theodore Roosevelt. To read more in this series, select “Roosevelt River” from the Category drop down on the right.
If anything you read here or in other posts strikes a chord, I would love to hear from you. Leave a comment, hit me up on Twitter (@jtongici), find me on LinkedIn, or Google +.




A couple years ago I wrote a short eBook titled “
roosevelt speaking and you will find hundreds of pictures but you would be very hard pressed to find any of him standing still behind a lectern. You will see him teeth bared, leaning forward, fist pounding in hand, or arms spread wide. Some of these were very much thought out, others were as natural to him as speaking itself. The audience was captivated, he was talking with them (not TO them), he was their voice. Roosevelt once declared “I’m am not public opinion, I am the public”, a bold statement certainly, but at the height of his presidency he was absolutely correct.
room, “THAT is the first time I have EVER understood technology!” Suddenly that petrified sixth grader wanted to jump for joy, wanted to slap high five with someone, anyone. Even now as I write this, I get chills. How did it happen? How did we get our point across? An image…permit me to go back in time a bit.
This was a company that made multi-million dollar decisions every day. How did they get comfortable with the risk versus the reward? They used a very tried and true process. The development group would envision a project, do their research and then
build what was called internally “an Investment Memo”. The Investment Memo had 20 or 21 distinct sections, The Executive Summary, the elevation drawings, market surveys, risks, financial proforma and others. What if we put the strategic plan in the form of an Investment Memo? We could use the analogy that building IT systems are like building a building. But…no one on my team, myself included, had ever written an Investment Memo, we didn’t even know all the sections or the lingo. I reached out to a coworker who worked in the construction department. He had an interest in IT, was young and passionate. Would he help me?
w to his hometown of Charlotte. He and I literally locked ourselves in my hotel room for three days. The result? An image! The image of a building, complete with elevation drawings and a proforma. An image that everyone in the room would understand. (Thanks to Matt Cashatt, for working his day job and burning the midnight oil with me for three days…and thanks to his wife for letting me impinge on their family time!)

What makes great leaders great? Is there a moment, an event, that you can point to and say “this is when they became great”, or “this is when they made history”, or even “this is when they became presidential”? Is there a catalyst, an event, where they stand up and lead? Meriwether Lewis was Thomas Jefferson’s secretary, William Clark was hanging out in a cabin in the southern Indiana territory (sorry, I HAVE to throw my heroes in the mix, I know they weren’t presidents), Lincoln was a no-named lawyer from Illinois, Benjamin Harrison played ostrich and stuck his head in the sand for the first two years of the civil war, Roosevelt was considered for the head of street cleaning in New York, and Eisenhower was a mid-level officer primarily known for being a good football coach. What happened? How did they end up in history books? Why are we (read “me”) still talking about them 50, 100, and 200 years later?




Isn’t that the definition of being a leader, though? Living on the edge, continually pulling those around you out of the center? It is difficult, like being caught in a whirlpool above a rapids (hey this is a series about a RIVER), the closer to the center you are the harder and harder it pulls you in. The further and further away from the center, the swimming gets easier, but you can’t pull anyone with you. If you get too far on the edge you run the risk of being thrashed about in the rapids.
people all the time. “Its not me,” was his reply, “its my persona. Just like when I was a dancer, I put on my persona and hide myself inside it”. BAM! Another lesson on the #RooseveltRiver hits me like a rock in the rapids. Sometimes the more obvious the lesson, the harder it smacks you. Its like the preparation my son does before he gets on stage, the preparation my dad did prior to a sermon, its like the preparation I do before a big presentation. We may not have described it as a persona…but its a perfect way of looking at it. THAT’s how you work a room…prepare and put on your persona.

